Freiburg im Breisgau is a city in southwest Germany with a large industry in national tourism for its sun, nature, and wine. Aiming to capture the attention of an international audience, this was an independently created travel book that relied on quickly understood visuals for the foreign tourist.

Information was largely gathered through books, online questionnaires, and virtual tours. While not able to travel to the location physically, a major goal was to become immersed in the city as much as possible in order to capture the feel. The target audience, being 18-35 year old travelers with little to no German skills, would need to be able to flip through the book with ease as they traverse around Freiburg. Emphasis was put on creating a rugged guide that the reader would want to take back home.


To capture the visuals of Freiburg im Breisgau to the tourist, a thick, German style was adopted for icons and type. The icons are based off sharp, strong lines that are commonly associated with the country. The typeface was chosen to be Akzidenz Grotesk, a thick sans serif that is commonly used in print and is distinctly German.

The colors were chosen to be a mix of navy and orange. The former representing the rich history, college-town atmosphere, and place among the Black Forest. The latter representing the vibrant atmosphere and endless sun. Together, it is a mix of new and old that is commonly felt by visitors and locals alike.

The resulting book is printed on FSC certified paper with a sturdy ring binding to allow for single hand use. Easy and quick to eye on the go, it features events to attend, shops to check out, useful phrases, and tram maps for the city. The travel book is a competent guide for the traveler wanting to check

1 thought on “comment-freiburg”

  1. * “a thick, German style was adopted for icons and type.” —> take out the comma

    * “The travel book is a competent guide for the traveler wanting to check ” —> Sentence ends abruptly

Leave a Comment