The American Synesthesia Association aims to draw awareness to the condition of Synesthesia. This condition allows for those affected to “see” colors based off of the music they hear or the words they read. Daft Punk, having an 80’s futuristic vibe and often posing the question on whether or not they’re robot or human, uses a large variety of changing lights and colors along with steady beats that influence their aesthetic and the design choices for “Hueman”. This combination lead into a glowing, neon light inspired aesthetic that would drive the creation of materials.