A large portion of research came from competitor audits, A/B testing, and target audience interviews. It was found that there existed a dichotomy between students and professionals in which the former had trouble in establishing connections outside of school, while the latter was not aware of those entering the industry unless they applied for a job. There needed to be a way for both to be connected in a way that wasn’t stressful for the student, but also not time-consuming for the professional. The idea of proximity-based connections came out of this as a means of creating a strong local network that would allow each party to be more aware of the industry around them.