Research was done primarily through collecting sources, interviews, surveys, and competitor audits. Every note was compiled, filtered, and refined in order to distill the issues faced by the target audience to its simplest form. A large compilation of research allowed it to be concluded that college students are looking for a way to filter out the mass information that has become available through the Internet in a way that gives experts the opinions.

There must be a simple collection of curated stories that focuses on what’s important, but allows for personalization. This resulted in the creation of custom feeds, similar to custom playlist in music apps. Inspiration was taken from a variety of productivity aggregators, traditional news sources, and trending entertainment sites.